Call us water advocates. We celebrate and treasure water by creating the world’s most stylish, functional personal hydration products. We call our approach, “Better Me, Better World” because we believe you can make a difference without giving up everything you love. Through our Thirst for Giving™ program, we seek to engage consumers on critical water-related issues of container recycling, ocean and watershed protection and the global water crisis.
KOR is an elemental expression of the word “core,” which refers to the central, innermost, or most essential part. Every person has core values, a core personality and core aspirations. Some understand their core; others search for their core. To us, water is at the core of physical life.